…by buying Heroes Vodka. It’s new, it’s by a Veteran for Veterans.
If/when it ever gets out this way, I’ll definitely partake. Those of you in Tennessee and in the east may already be able to do so.
Tip one for me.
Vodka by a veteran, for veterans (and other cocktail lovers)
By Bill Briggs
Between sampling and selling his first batch of Heroes Vodka, Marine veteran Travis McVey concocted a catchy marketing slogan.
“Some people drink to
forget. We drink to remember,” McVey said in a phone interview this week, referring partly to two friends, Marine buddies killed in the line of duty.
“I was sitting at the VFW on (a recent) Memorial Day with some other veterans. I was looking at the bar,” McVey said. “I was thinking: No one has ever really marketed a veteran-owned spirit company. And what better name than ‘Heroes?’ Everybody has served, but the guys who didn’t come back are true heroes to me. I wanted to create a product that would be in honor of their service, something that people could raise their glass to and give a toast.”
Truth, Lies and In Between 